Marketing Metrics Calculator Suite: Calculate CTR, ROI, CAC & More
The all-in-one calculator suite for marketing professionals. Get instant results for Click-Through Rate, ROI, Conversion Rate, Customer Acquisition Cost, and Lifetime Value metrics.
Essential Marketing Calculators At Your Fingertips
Make data-driven decisions with our five professional marketing calculators. Input your numbers, get instant results, and optimize your marketing performance.
How to Calculate Click-Through Rate (CTR) for Your Ads
Click-Through Rate (CTR) measures the percentage of people who click on your ad after seeing it. To calculate CTR:
CTR = (Total Clicks ÷ Total Impressions) × 100
Example: 100 clicks from 1,000 impressions = 10% CTR
Industry average: 1.91% for Google Ads
How to Calculate Marketing ROI for Your Campaigns
Marketing ROI measures the return on investment from your marketing activities. The formula is:
ROI = ((Revenue - Marketing Cost) ÷ Marketing Cost) × 100
Example: $10,000 revenue - $2,000 cost = 400% ROI
Good marketing ROI: 5:1 ratio (500%)
How to Calculate Conversion Rate for Your Website
Conversion rate shows the percentage of visitors who complete a desired action. Calculate it using:
Conversion Rate = (Number of Conversions ÷ Total Visitors) × 100
Example: 50 sales from 1,000 visitors = 5% conversion rate
Average e-commerce conversion rate: 2.86%
How to Calculate Customer Acquisition Cost (CAC)
Customer Acquisition Cost (CAC) measures how much it costs to acquire a new customer. Calculate it using:
CAC = Total Marketing & Sales Costs ÷ Number of New Customers
Example: $10,000 spent to acquire 100 customers = $100 CAC
Healthy CAC ratio: LTV:CAC = 3:1
How to Calculate Customer Lifetime Value (LTV)
Customer Lifetime Value (LTV) predicts the total revenue a business can expect from a single customer account. The basic formula is:
LTV = Average Purchase Value × Average Purchase Frequency × Average Customer Lifespan
Example: $100 × 4 purchases/year × 3 years = $1,200 LTV
Higher LTV = More valuable customer relationships
Why Choose Our Calculator Suite?
Real-time Calculations
Get instant results as you input your data
Industry Benchmarks
Compare your metrics with industry standards
User-Friendly Interface
Easy to use tools for marketers of all levels