Customer Acquisition Cost Calculator
Calculate and optimize your cost per new customer
Cost Data
CAC Analysis
Enter your data to see CAC analysis
Industry Benchmarks
E-commerce
$50 - $100
Direct-to-consumer
SaaS
$100 - $200
B2B software
Financial Services
$200 - $400
Consumer banking
B2B Services
$300 - $500
Enterprise solutions
Optimization Tips
Optimize Marketing Channels
Focus on channels with the lowest acquisition costs
Improve Sales Efficiency
Streamline the sales process and reduce cycle time
Enhance Targeting
Focus on high-quality leads most likely to convert
Leverage Referrals
Implement referral programs to reduce acquisition costs