Customer Acquisition Cost Calculator

Calculate and optimize your cost per new customer

Cost Data

CAC Analysis

Enter your data to see CAC analysis

Industry Benchmarks

E-commerce

$50 - $100

Direct-to-consumer

SaaS

$100 - $200

B2B software

Financial Services

$200 - $400

Consumer banking

B2B Services

$300 - $500

Enterprise solutions

Optimization Tips

Optimize Marketing Channels

Focus on channels with the lowest acquisition costs

Improve Sales Efficiency

Streamline the sales process and reduce cycle time

Enhance Targeting

Focus on high-quality leads most likely to convert

Leverage Referrals

Implement referral programs to reduce acquisition costs