Social Media ROI Calculator

Track and optimize your social media marketing performance with our comprehensive ROI calculator. Input your costs and results to get detailed insights into your social media marketing effectiveness.

How to Use This Calculator

Input Your Costs

  • • Advertising spend across all social platforms
  • • Content creation and production costs
  • • Social media tools and software expenses
  • • Labor costs for social media management

Track Your Results

  • • Revenue generated from social media
  • • Number of leads and conversions
  • • Follower growth and engagement metrics
  • • Time invested in social media activities

Costs

Results

Understanding Your Results

Key Metrics Explained

  • ROI (Return on Investment): Measures the profitability of your social media investments
  • Cost per Lead: Average cost to acquire a potential customer
  • Cost per Conversion: Average cost to convert a lead into a customer
  • Engagement Rate: Percentage of followers actively engaging with your content

Optimization Tips

  • • Focus on platforms with the highest engagement rates
  • • Optimize content based on performance metrics
  • • Adjust advertising spend based on cost per conversion
  • • Track and improve time efficiency metrics