MarketingBest Practices
Optimize your marketing performance with proven strategies and best practices.
ROI Optimization
- Track both short-term and long-term ROI metrics
- Segment ROI by marketing channel and campaign
- Consider customer lifetime value in ROI calculations
- Account for all direct and indirect costs
- Set clear ROI benchmarks and goals
Conversion Optimization
- Implement A/B testing for key landing pages
- Optimize page load speed and mobile experience
- Use clear and compelling calls-to-action
- Simplify forms and checkout processes
- Monitor and reduce cart abandonment rates
Customer Acquisition
- Focus on channels with lowest CAC
- Balance acquisition cost with customer value
- Implement referral programs
- Optimize targeting and audience segmentation
- Track and improve lead quality metrics
Email Marketing
- Segment email lists for targeted messaging
- Optimize subject lines and preview text
- Test email send times and frequency
- Maintain list hygiene and engagement
- Implement automated email sequences
Social Media Marketing
- Create platform-specific content strategies
- Engage with audience comments and messages
- Track engagement rates and reach
- Use social listening for insights
- Optimize posting schedules
Content Marketing
- Develop comprehensive content calendars
- Focus on search intent and keywords
- Create content for each funnel stage
- Repurpose content across channels
- Track content performance metrics