Content MarketingAnalytics Guide
Master essential content marketing metrics to optimize your strategy and improve engagement.
Content Engagement
Measure how users interact with your content.
Formula
Engagement Rate = (Total Engagements / Total Views) × 100Key Metrics
- Time on page
- Scroll depth
- Social shares
- Comments
- Backlinks
Content ROI
Calculate the return on investment from your content marketing.
Formula
Content ROI = ((Revenue - Content Cost) / Content Cost) × 100Key Metrics
- Cost per lead
- Conversion rate
- Revenue attribution
- Customer acquisition cost
- Lifetime value impact
Content Performance
Track how well your content performs in search and social.
Formula
Performance Score = (Traffic + Engagement + Conversions) / 3Key Metrics
- Organic traffic
- Search rankings
- Click-through rate
- Bounce rate
- Page load time
Content Type Metrics
Blog Posts
- Average read time
- Newsletter signups
- Social shares
- Comment engagement
- Return visitors
Videos
- Watch time
- Viewer retention
- Click-through rate
- Subscriber conversion
- Social engagement
Infographics
- Social shares
- Backlinks
- Time on page
- Download rate
- Embed rate
Content Marketing Best Practices
Content Creation
- Focus on quality over quantity
- Create content for your target audience
- Optimize for search engines
- Include clear calls-to-action
Content Distribution
- Share across multiple channels
- Repurpose content formats
- Engage with your audience
- Track and analyze performance
Ready to Measure Your Content Performance?
Use our calculators to analyze and optimize your content marketing metrics.
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