Email MarketingAnalytics Guide

Master essential email marketing metrics to optimize your campaigns and improve engagement.

Open Rate

The percentage of recipients who opened your email.

Formula

Open Rate = (Number of Opens / Number of Delivered Emails) × 100

Industry Benchmarks

  • Average: 15-25%
  • Good: 25-35%
  • Excellent: 35%+

Click-Through Rate (CTR)

The percentage of recipients who clicked on a link in your email.

Formula

CTR = (Number of Clicks / Number of Delivered Emails) × 100

Industry Benchmarks

  • Average: 2-5%
  • Good: 5-10%
  • Excellent: 10%+

Conversion Rate

The percentage of recipients who completed a desired action.

Formula

Conversion Rate = (Number of Conversions / Number of Delivered Emails) × 100

Industry Benchmarks

  • Average: 1-3%
  • Good: 3-5%
  • Excellent: 5%+

Key Email Insights

List Growth Rate

Track how quickly your email list is growing over time.

Engagement Segments

Group subscribers based on their interaction levels.

Campaign ROI

Measure the return on investment for email campaigns.

Email Marketing Best Practices

List Management

  • Regularly clean your email list
  • Segment your audience effectively
  • Use double opt-in for new subscribers
  • Monitor bounce rates and remove invalid addresses

Content Optimization

  • Write compelling subject lines
  • Personalize email content
  • Test different send times
  • Optimize for mobile devices

Ready to Optimize Your Email Campaigns?

Use our calculators to measure and improve your email marketing performance.

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