Social MediaAnalytics Guide

Master essential social media metrics to optimize your campaigns and improve engagement across platforms.

Engagement Rate

Measure how actively your audience interacts with your content.

Formula

Engagement Rate = (Total Engagements / Total Followers) × 100

Benchmarks

instagram

  • Average: 1-3%
  • Good: 3-6%
  • Excellent: 6%+

facebook

  • Average: 0.5-1%
  • Good: 1-3%
  • Excellent: 3%+

linkedin

  • Average: 2-3%
  • Good: 3-5%
  • Excellent: 5%+

Reach & Impressions

Track how many people see and interact with your content.

Formula

Reach Rate = (Post Reach / Total Followers) × 100

Benchmarks

organic

  • Low: <10%
  • Average: 10-20%
  • High: >20%

paid

  • Low: <25%
  • Average: 25-50%
  • High: >50%

Social ROI

Calculate the return on investment from your social media efforts.

Formula

Social ROI = ((Revenue - Investment) / Investment) × 100

Benchmarks

organic

  • Break-even: 0%
  • Good: 100-200%
  • Excellent: >200%

paid

  • Break-even: 0%
  • Good: 200-400%
  • Excellent: >400%

Platform-Specific Metrics

Instagram

  • Engagement rate per post
  • Story completion rate
  • Reach per post
  • Profile visits
  • Website clicks

Facebook

  • Page engagement rate
  • Post reach
  • Click-through rate
  • Video retention
  • Cost per result

LinkedIn

  • Content engagement rate
  • Follower growth rate
  • Page views
  • Lead generation
  • Cost per lead

Related Resources

Social Media ROI

Learn how to calculate and optimize your social media return on investment.

Conversion Rate Optimization

Optimize your social media conversion funnel for better results.

Ready to Analyze Your Social Media Performance?

Use our calculators to measure and optimize your social media metrics.

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